News 24.09.19

NetOnNet and Idnet AB have entered into a collaboration for electronic shelf edge labels

NetOnNet and Idnet AB have entered into a collaboration which means that Idnet will deliver electronic shelf edge labels to NetOnNet’s warehouse shops in Sweden.

In addition to the delivery of low prices, it has always been important for NetOnNet to deliver the right price to the consumer. This also includes the importance of implementing quick price updates on the company’s website as well as in all warehouse shops – at the same time. With electronic shelf edge labels, NetOnNet will automatically be able to change and synchronize price changes and product information. The solution also includes NFC technology and QR codes that give customers in-depth product information and thus an even better customer experience.

“In our quest to make things easier and better for our customers, in 2018 we decided to include Digital price signs for customer meetings that take place in the warehouse shop. Through the collaboration with SES-imagotag and Idnet, we can ensure that our customers always see the current and correct price no matter which NetOnNet channel they prefer to visit. Furthermore, the solution means that we make an effort for the environment by eliminating unnecessary paper printouts, which also saves us time which we can instead use for more customer-promoting efforts,” says Maivor Skoglund, Concept Manager at NetOnNet.

“We also chose to add a digital QR code in the solution, so the customer can get more in-depth information about the product, which goes hand in hand with our appreciated self-service concept,” Maivor Skoglund continues.

The rollout began in the spring of 2019 and is expected to continue in 2020. In total, about 130,000 labels will be installed. In addition to the delivery of the labels themselves, manufactured by SES-Imagotag, a world leader in digital price signs, Idnet will be responsible for project management, installation support, training of shop staff, support, and design of the labels.

“The electronic shelf edge labels create so many new opportunities,” says Niclas Boquist, Head of KAM at Idnet.

“The delivery is based on the latest technology in electronic shelf-edge labels where technology and software create a whole new level compared to the classic shelf-edge technology. Not only does it provide increased sales opportunities and more efficient processes for the shops they also take the customer experience to completely new levels. We are very proud that NetOnNet has chosen us as a partner in this venture,” Niclas Boquist concludes.

“This collaboration is another great achievement and success for our team. It confirms our position as the leading supplier of smart ESL solutions to the consumer electronics industry and the strong position we have in the Nordic region. Our innovative ‘VUSION Retail IoT Cloud’ platform is proving to be an important competitive tool for retailers who want to improve their efficiency and ability to serve customers, as they struggle to remain competitive in a very tough industry,” says Sébastien Fourcy, Executive Vice President Sales at SES-imagotag.

NetOnNet – Directly from the warehouse shelf

Since 1999, NetOnNet sells home electronics of both its own and other well-known brands directly from the warehouse shelf. NetOnNet’s focus is on simplifying everything they can to offer consumer electronics cheaper than competitors. This is the motto of NetOnNet and is based on their unique self-service concept. Customers should choose NetOnNet, not only because they have low prices, but also because they make it easier, more honest, and with a focus based on the customer in general. This is how they create added value and a strong relationship with their customers. NetOnNet sells to consumers and companies through e-commerce and 32 warehouse locations in Sweden and Norway. The head office is located in the trading city of Borås, Sweden.

About  SES-imagotag

For 25 years,  SES-imagotag has been a safe partner for retailers with digital technology in focus.  SES-imagotag, the world leader in smart digital labels and digital pricing, offers a comprehensive IoT and digital platform for retail chains. The SES-imagotag solution makes it possible for chains to, among other things; digitize their physical shops, automate and streamline processes such as price updates, replenishment, and inventory to achieve increased efficiency and make it possible to meet consumers’ increased expectations for in-store service.

For additional information, please contact:

Christina Befwe, Idnet AB
Phone: +46 708-652890

Nora Ay, PR and Communications Manager, NetOnNet AB
Phone: +46 704-500205

David Göransson, Account Executive SES-imagotag
Phone: +46 76-0367176

Photo: NetOnNet / Emelie Magnusson