Electronic shelf labels (ESL)

Digitize and streamline store and warehouse operations

As part of efforts to improve efficiency in retail operations and warehouse management, several companies across the Nordic region have in recent years chosen to implement electronic shelf labels (ESL) from us at Idnet.

The customer experience is significantly improved at the same time. You see this in increased sales and better customer loyalty:

  • Correct product and price information is displayed
  • Extended information about the product directly on the label or via QR code and/or NFC on the mobile
  • Clear information when an item is out of stock, estimated to arrive, and facilitates for the customer to buy the same item via the chain's e-commerce.
For a retail store, there are many advantages to using electronic shelf labels. Beyond the obvious benefit of significantly reducing the time spent on signs and labels, there are many additional advantages. Here are some of the most common ones:
  • Reduce costs related to printers, paper, toner, and service agreements for information updates
  • Ensure that the store is updated with new signage in connection with campaign launches, price changes, and information updates
  • Ensure that all products in the store always have a price — and that it is correct
  • Enable faster update cycles for price changes and in-store promotions
.

Some of our ESL customers

An ESL solution from us will also elevate your customer experience to new heights, resulting in increased sales. Below is an example of the value ESL provides to the end customer:

Customer

  • Accurate product and price information. This reduces the risk of misunderstandings regarding prices and promotions.
  • Expanded product information directly on the label or via QR code and/or NFC on a mobile device
  • Clear labeling when a product is out of stock, including expected restock dates, and making it easier for customers to purchase the same item via the chain’s website

Additional benefits

  • Stock replenishment – speed up the process and ensure products are placed in the correct location with the help of blinking indicators
  • Order picking – speed up the process and ensure the correct product is picked using blinking indicators
  • Enhanced internal information – display extended product details on the label, such as next delivery, discontinued items, minimum/maximum stock levels, current inventory, and more
  • Inventory and warehouse management – speed up the process using blinking indicators and visualize which products need attention with dynamic templates
  • Planogram compliance – analyze and optimize the execution of your planograms using Captana
  • Out-of-shelf (OOS) – minimize OOS by receiving notifications about products that are out of stock on the shelf but available in the backroom or on the top shelf for replenishment, using Captana
  • Create new revenue streams – thanks to VUSION RAIL, you can sell space to your suppliers while still controlling the concept and messaging

Electronic shelf labels in a warehouse

Electronic shelf labels are also used in warehouse environments. The obvious benefits, such as reduced time spent changing labels and lower licensing costs for printers, apply here as well. Beyond these obvious advantages, there are additional benefits to having ESL in the warehouse.
  • Ensure labels are updated in connection with information changes
  • Stock replenishment – speed up the process and ensure products are placed in the correct location using blinking indicators
  • Order picking – speed up the process and ensure the correct product is picked using blinking indicators
  • Increase accuracy in pick-by-voice – by adding dynamic check digits
  • Enhanced internal information – display extended product details on the label, such as next delivery, discontinued items, minimum/maximum stock levels, current inventory, and more
  • Inventory and warehouse management – speed up the process using blinking indicators and visualize which products need handling with dynamic templates
  • Replenishment/order – use the label’s buttons to quickly reorder stock from a pallet location or request new products for the warehouse. Receive confirmation via blinking indicators that the order has been received

Want to know more? Contact me!

 

David Göransson

Retail Business Area Manager

david.goransson@idnet.se

+46 760 36 71 76